I wonder what was the main criteria for this ad’s casting! Estee Lauder is releasing a new perfume my dahlings! This hasn’t happened in a decade so you can imagine it’s a pretty big deal. For the brand and for its loyal fan base.
The new perfume is called ‘Modern Muse’ – nothing unusual so far, it’s a nice name with a modern ring to it. But have you seen who’s fronting the campaign? It’s the ever-lovely, mom-haired Arizona Muse. As photographed by Craig McDean, Arizona Muse is Estee Lauder’s Modern Muse. Catchy, I know!
Intended to highlight the contemporary woman and her many faces, Modern Muse is a dual perfume. Jasmine and woods come together in a sleek, exotic combination hinting of a woman’s soft femininity and unreserved strength. Beyond the nice witty name game, choosing Arizona Muse was quite the inspired move as she looks like a modern woman with classic features but unique, strong beauty.