To build a buzz ahead of the launch, Uniqlo have just dropped off this amazoid film for their latest collection with Orla Kiely. The designs for Autumn Winter 2012 are set to arrive in store on 6th September and, as you can see from the dreamy video below, they’re classic Orla and covered in beautifully graphic, Sixties-style prints. Considering every last item sold out in just FOUR! hours when the first collection went online in April, we recommend marking the date in your diary, like now. You never know, you might see a Middleton in the queue…
Grazia Daily: What made you collaborate with Uniqlo again?
Orla Kiely: After such a successful collection for SS’12 I was really happy to do another collection with Uniqlo. I really admire their philosophy and classic style but also their attention to good quality materials. The price is great and it definitely feels like the ‘less is more’ approach to styling which is very modern.
I love the Japanese aesthetic and so it has been great collaborating with such a popular and cool brand.
Grazia Daily: What is it you love about Uniqlo?
Orla Kiely: Uniqlo is quite a unique brand. You rarely see such a focus on quality in high street retailers now, and I think UNIQLO own this market. Their prices make the quality accessible. I was delighted when they approached me because it was an opportunity for our brand to be seen and appreciated by a wider audience. It was an offer I couldn’t refuse.’
Grazia Daily: What is your inspiration behind the collection?
Orla Kiely: I was excited about doing a collection for Fall/Winter this time as I wanted it to feel very different to the last season. We were really keen to introduce some new shapes that had the 60s vibe yet were still in keeping with the Uniqlo aesthetic. I think they look great.
Grazia Daily: What is your favourite print and piece in the collection?
Orla Kiely: I love the scarves for Fall/Winter as they are such a great quality and the prints look fantastic on them, especially the Acorn Cup print. Something that I always try to do in my collection is combine large scale prints alongside the more ditsy prints and this was equally important for this collaboration with Uniqlo. I also love the cute jersey dresses.