‘We gotta get juicy!’ Karlie Kloss declares as she warms up to shoot her latest campaign for Juicy Couture – and in this just-released fashion film, we see just how ‘juicy’ Karlie is.
Set to the tune of LL Cool J’s iconic track, the model takes to the beaches of Malibu to kick some ass in her Juicy Jeans and good lord, does she look smokin’ while doing it. According to the brand, she portrays the perfect Juicy girl: bold, confident and fearless, fighting off a hoard of pesky (and pretty hunky) Californian guys. Basically, Ms Kloss is the most stylish superhero we’ve ever seen EVER.
The film is an extension of the brand’s Autumn Winter 2012 campaign, which was shot by legendary snappers Inez Van Lamsweerde and Vinoodh Matadin. ‘Our goal was to create a playful, unapologetic fashion film set against the backdrop of iconic California,’ said LeAnn Nealz, President and Chief Creative Officer of Juicy Couture. ‘All elements, including the music, setting, cast and props were carefully selected to help interpret the New California cool Juicy Girl.’
Yep, it’s all about the Girl Power.